"As Facebook noted back in February, the typical post on a brand site only reaches…

"As Facebook noted back in February, the typical post on a brand site only reaches 16% of fans. With Reach Generator, Ben & Jerry’s hit 98% of fans during a 28-day period and saw twice as much engagement. Another early adopter of Reach Generator, Dr Pepper, hit 83% of its 8 million U.S. fans over a 28-day period and saw a 140% jump in “People Talking About This” (PTAT) with the tool."

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How 7 Top Brands Are Using Facebook's New Ad Tools
The social platform has switched up their ad rules, so see how these brands are shining on Facebook

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