Landing Pages for the Complex Sale [INFOGRAPHIC]

Landing page optimization is always important, and this infographic has landing page tips to assist conversions for the complex sale.
#conversionrateoptimization #landingpageoptimization #landingpages #infographic #infographicstotherescue #cantstandfences #conversions  

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Infographic: Landing pages for the complex sale | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Landing page optimization is a continual process of planning, review of results and more tests. Learn three insights into landing optimization that you can use to guide your testing efforts.

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More sales fixes everything. Local SEO marketing makes the difference if your business is local in nature and your customers are from within a few miles radius.


  1. +Michael Cordova – One thing that I believe is missing from the infographic is "visitor segmentation."  It is important (and valuable), for example, to know if someone has been to the site three times or is a first time visitor.  A first time visit may need to see testimonials where the third time visitor may convert with an incentive like free shipping.  

    Food for thought.

  2. Good point +Tim Huntley. Ideally all sites would be adaptive like this. Unfortunately it takes a back-end that supports it. Maybe that is the next set of software I need to write.

  3. I didn't mean it as a totally self-serving comment, but I am headed to a board meeting in an hour with a company that does exactly this – Check out Spring Metrics if you get a chance.

  4. Will do…

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