Local Marketing and Mobile (Should) Go Hand in Hand

"59 percent of the 296 marketers surveyed for this program, (stated that) local marketing is essential to driving business growth and profitability."

"few marketers are truly confident in their ability to activate local audiences. Only 7 percent of respondents feel they have a highly evolved campaign,  complete with measurements and analytics."

Mobile marketing is clearly recognized as looming on the horizon, but companies just aren't integrating it into their local marketing landscape like they know they should.

Takeaways:
1. Collaboration for improved activation – marketers must collaborate with key stakeholders in sales  and across the organization.
2. Don’t pick one—leverage social, local and mobile
3. Invest in automation, not just technology

#localmarketing #localmarketingtips #localseo #localseomarketing #cantstandfences #mobilemarketing #socialmediamarketing #socialmedia  

Reshared post from +Danny Sullivan

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